Then and Now

With Social Media Platforms You Build Value To Their Brand But Do Nothing To Build Value To Your Own Brand. They Control The Content And Can Raise Their Prices Or Change Their Rules Anytime. They Can Even Terminate Your Account If You Don't Keep Up With Their Latest Rule Changes. Also Your Message Could Be Next To Competitors Ads Or Next To Feeds Or Chats That You Don't Agree With. The Real Long Term Benefit Of Social Media Is All The Traffic That Is Sent Back To Your Website That You Own And Control.